Flipping traditional matchday media on its head
Challenge
Traditional matchday programmes remain profitable but the vast majority of fans are unable to attend each fixture which impacts the reach of the valuable content within the programme.
Solution
We created a digital programme for the Vitality Women’s FA Cup Final. Our digital programme was hosted on the FA’s website and targeted fans not attending the fixture. This mobile-first experience was a condensed matchday preview with video highlights from previous rounds and interactive timelines to celebrate the 50th anniversary of the Women’s FA Cup Final.
Solution
We created a digital programme for the Vitality Women’s FA Cup Final. Our digital programme was hosted on the FA’s website and targeted fans not attending the fixture. This mobile-first experience was a condensed matchday preview with video highlights from previous rounds and interactive timelines to celebrate the 50th anniversary of the Women’s FA Cup Final.
Results
Our digital matchday programme generated 525% incremental reach, giving fans who were not attending the fixture access to content not available through any other channels. 82% of users accessed the programme through their mobile device, reinforcing our approach to providing a digital first solution.
525%
Incremental reach driven by the digital matchday programme
82%
Of users accessed the digital programme on mobile
