I’ve worked with a number of CMS’s (Content Management Systems) over the years during my time as an in-house SEO and in some cases they have not been geared up for SEO which can make simple SEO tasks complicated to implement.

What is a CMS?

CMS is the abbreviation for ‘content management system’. The CMS is the tool/system that allows you to upload and edit the content for your website.

Where possible, it’s better to have SEO functionality built into a CMS – as if it isn’t, the likelihood is that simple SEO tasks get forgotten about or become part of a dev backlog which could involve a lengthy list of items.

Below is a list of my top SEO must-haves for a CMS:

1. The ability for the CMS to edit url’s and implement 301 redirects easily. Also when url’s are changed automatically have a 301 redirect rule in place.
2. The ability for the CMS to add and edit metadata such as page titles; meta descriptions; H tags; canonical tags etc
3. The ability to add and edit alt text for images
4. Ability to add in other metadata easily such as noindex (perhaps only give certain individuals access to this function)
5. The ability to add in and edit structured data and schema markup easily
6. The ability to add to 404 and add 410 to certain pages
7. The ability to add in HTML tables 
8. The ability to optimise image size for various platforms e.g. desktop, mobile

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