Driving footfall and boosting sales with a gardening magazine reaching 4 million households
Challenge
Printed magazines remain at the heart of the Tillington Group’s strategy to engage the more mature ‘bread and butter’ audience – with 11 members each with different audiences we had to find a way to deliver bespoke content whilst including supplier advertising and driving sales in store at key points in their calender year
Solution
We created three magazines, Beautiful Gardens, Beautiful Summer and Beautiful Christmas – with a combined print run of 10m plus each member has personalised covers and inside sections and are door dropped through the Royal Mail’s door to door service within a few miles radius of each garden centre location.
Solution
We created three magazines, Beautiful Gardens, Beautiful Summer and Beautiful Christmas – with a combined print run of 10m plus each member has personalised covers and inside sections and are door dropped through the Royal Mail’s door to door service within a few miles radius of each garden centre location.
Results
“Once again the team has raised the bar and created a publication that we are confident will have a significant effect at this crucial selling time. It demonstrates a deep understanding of the Tillington Group’s needs, but most importantly is empathetic to the individual personalities of the 11 garden centre brands.”
Andrew Evans, MD, Ruxley
