We’re very proud to announce that our parent company Haymarket Media Group has achieved B Corp certification across its entire business, on an international scale.
This landmark achievement positions Haymarket as a leading force for good, balancing profit with purpose to benefit workers, customers, communities and the planet. It is a powerful and verified testament to Haymarket’s commitment to meeting the highest standards of social and environmental performance, accountability and transparency.
Haymarket – which owns more than 90 market-leading brands including Campaign, What Car?, MyCME, GP and Asian Investor, as well as Wonderly – has more than 1300 employees, spanning offices in the UK, US, Canada, Germany, the Netherlands, Hong Kong, Singapore and India.
The certification marks an almost three-year effort. Reaching this point entailed significant investment by the business and its employees. From the introduction of new policies spanning key areas including sustainable travel, environment, procurement and business ethics, to mandatory employee training and enhanced Learning & Development (L&D) offerings.
We have continued to set ambitious targets to support our commitment to reducing emissions and improving outcomes for the communities and clients we serve. Crucially, measurement and progress is publicly reported in the company’s annual Impact Report.
I’m so proud for Wonderly to be part of a company that has been officially verified to meet the most stringent requirements of environmental and social performance, transparency and accountability, balancing profit with purpose.
Speaking about the certification, Kevin Costello, Global Chief Executive at Haymarket said: “Achieving B Corp certification is a moment of immense pride for everyone at Haymarket. This milestone is not only a huge achievement for us but within our industries too.
“This was the result of a company-wide effort that demanded new commitments and formalised ways of working. The process emphasised global collaboration across continents and teams, ensuring our commitments to being a force for good are embedded in our daily decision-making.
“As a privately-owned, family business, our people are our greatest asset. We have long been confident in our commitment to shaping a better future but today proves we walk the talk. We are setting a new standard amongst our peers – and we are excited for all that’s to come.”
Speaking about what it means for Wonderly, Issie Peate, Managing Director said: “I’m so proud for Wonderly to be part of a company that has been officially verified to meet the most stringent requirements of environmental and social performance, transparency and accountability, balancing profit with purpose. As an agency, it has unified the team, providing greater clarity and direction around the clients we work with and the work we produce. We are setting the standard for sustainability and this certification really underpins our commitment.”
Continuous improvement is at the foundation of being a B Corp, and Haymarket commits to fully embedding these principles, with mandatory recertification required every three years.
The B Corp certification process, administered by the non-profit B Lab, involves a tough evaluation of a for-profit company’s entire social and environmental performance, transparency and accountability, with Haymarket amending its legal Articles of Association.
Chris Turner, Executive Director, B Lab UK added: “We are delighted to welcome Haymarket to the growing community of Certified B Corporations. The rigour of the B Impact Assessment ensures that companies like Haymarket are truly balancing profit with purpose to benefit workers, customers, communities, and the planet. For a global media company of Haymarket’s stature to make this commitment shows the increasing momentum of the movement and its reach across all sectors.”
Haymarket has long held a deep commitment to responsible business, sustainability and inclusive practices. Haymarket Impact, launched in 2023, is centred around the United Nations Sustainable Development Goals (UN SDGs) and ensures all its colleagues, brands and divisions are aligned and committed to the company’s global purpose of shaping a better future.
From its longstanding commitment to its charity partners, investment in learning and the next generation of talent with its apprenticeship and intern programmes, to being a Disability Confident Employer in the UK, Haymarket has an average tenure of over seven years and is award-winning as an employer of choice. The company holds ISO 14001 accreditation for Environmental Management in the UK, US, and Asia, as well as being one of the only ISO 20121 accredited media companies in the UK.
Haymarket now joins a community of more than 10,000 B Corps around the world, including Ben & Jerry’s, Patagonia, Danone and Innocent.
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