Inspiring the next generation of athletes and fans with World Athletics
Challenge
Rebuild Worldathletics.org to set a gold standard for a global sports governing body – increasing engagement and creating a must-visit destination for anyone with an interest in athletics.
Solution
Focusing on the unique content available to World Athletics, we designed and developed a new bespoke headless content management system that manages the main site, local organising committee (LOC) sites, events sites and various campaign and mini sites. We’ve developed a Universal Single Sign (USS) for World Athletics to use across all their systems internally and externally. This allows data to be pulled into one source and gives a seamless experience.
Solution
Focusing on the unique content available to World Athletics, we designed and developed a new bespoke headless content management system that manages the main site, local organising committee (LOC) sites, events sites and various campaign and mini sites. We’ve developed a Universal Single Sign (USS) for World Athletics to use across all their systems internally and externally. This allows data to be pulled into one source and gives a seamless experience.
Results
At the 2022 World Championships in Oregon, we witnessed over 6.3M fan visits. Fans using our live results as a second screen has increased by more than 50% vs our last championship which clearly shows an appetite for an augmented live TV experience relying on a data rich and a simultaneous multi discipline view of the championship.
6.3m
Users to the World Athletics website during the 2022 World Championships
12m
Sessions on the World Athletics website during the 2022 World Championships
43m
Page views on the World Athletics website during the 2022 World Championships
