Wonderly builds loyal brand communities through award-winning content, strategy and live events.
Because an audience can leave you for the next shiny thing, but community means connections that last.
Customers that stay for years.
Members who know you’re on their side. Fans who feel part of the team.
The proof…
Who’s your community?
The Marine Conservation Society fights for a cleaner, healthier ocean. And to protect our seas, you have to engage the people who love it. So we created Your Ocean, an award-winning digital magazine for MCS supporters. It has an average read time of 2 minutes and 43 seconds per issue (smashing the industry average of one minute) and has boosted supporter retention rates to give an ROI of 1.3, meaning more money for conservation.
The nation’s GPs are the first line of healthcare defence. But a disparate community needs to feel united. We re-invented their annual conference, with record-breaking delegate numbers, a revenue surge of 16% from the previous year, a sold-out 4,000sqm exhibition floor, and attendees raving about the ‘buzz’ of the event. This put more money in RCGP coffers and brought a beleaguered community together.
The VW Group is home to some of the UK’s biggest car brands – Audi, Skoda, Seat, and VW itself. And they rely on a wealth of content – from technicians who need production running codes to dealers who need inspiration on a new family hatchback. They get all of that through Wonderly’s bespoke content hub, used by 75% of the 16,000-strong network every single day, and described by 85% of dealers as an “essential business tool.” Alongside our proprietary VW performance portal, it helps them sell nearly half a million cars in the UK every year.
Our complete digital platform for the 2023 World Athletics Championships provided live feeds for international broadcasters and a linked up fan experience that helped make this the most-watched World Athletics Championships in history, with more than a billion viewers worldwide, a website visited by 14 million people per hour, and our bespoke Predictor Game that saw 600,000 page views, all while cutting emissions by 95%.
How can a football programme compete with 24/7 digital coverage? By creating high-value, engaging editorial, and making it about the fans. In a world where 13% of major club sides have dropped programmes entirely because they weren’t selling, our approach has generated £500,000 through programme sales, and re-engaged fans of the men’s, women’s, age-group and FA Cup teams, hitting strike rates (sales per fan) as high as one in five – twice the industry average. Today, the FA’s programmes are more than a souvenir. From kid’s activity packs to grassroots supplements, and innovative flipped ‘2-in-1’ covers, they are connections that last for everyone from the first-time fan to the seasoned regular.
The Motability Scheme accounts for one in five new cars sold in the UK. And for the scheme’s 800,000 customers, freedom of movement comes with unique hurdles and questions. Our Motability Lifestyle portfolio – magazine, website, podcast and social content – gives them the answers (and inspiration) they need. Across travel, reviews and peer stories, users spend 6.5 minutes per session on the new site and visit an average of 5.5 pages. In an age of 10-second scrolls, we’ve helped turn Europe’s largest fleet operation into a tight-knit community.
Beautiful print magazines can still bring people together. For the Tillington Group – a collective of 11 English garden centres – we print 10 million magazines a year, driving customers into stores from Devon to Yorkshire. These bespoke magazines are so successful, we have been in partnership for more than 20 years, and is the highest individual circulating magazine in the country.
Community connections grow deepest when people get together in person. Wonderly creates award-winning events and celebrations for clients across the b2b, charity, auto and medical sectors. And we handle every step, from concept to de-rig: whether it’s the 10,000-strong Festival of Work or niche medical communities. Last year, we sold over 570+ exhibition stands and sponsorship packages for our clients, with more than 23,000 attendees.
Every weekday afternoon, more than 50,000 HR professionals read our People Management news bulletin. That’s enough to fill Newcastle’s St James Park. It’s part of a portfolio of content developed over 12 years, and cited as one of the main factors in renewals for the CIPD’s 160,000 members. Across digital, print and events, we have helped increase brand revenue by 5% year-on-year, with 30% of exhibition sponsorship coming from new business.