5 brands nailing owned media
Greggs pre-tax profits up 15% to £82.6m in 2018 Greggs’ canny use of media has been written about more times than I’ve had hot steak bakes (which is a lot, by the way). But commentators often gloss over the simple, yet profound, insight that underpins it all. The marketing people at Greggs know that when […]
How Wonderly’s embedded editorial team works for VWG
Many agencies will cite their relationship with the client as the pillar that underpins their company ethos. But what does this mean when the lines between client and colleague overlap? I’m talking, of course, about the life of an employee embedded in a client’s office every day as part of their team. I joined Wonderly […]
What do today’s ambitious businesses have in common?
A more connected and complex world Everyone knows the world is more connected and complex than ever, but just to prove the point (and perhaps make myself appear more erudite at the same time) I thought I’d have a poke about on Google and see if the Internet would offer up some eye-catching stats. It […]
Welcome to the World of Wonderly owned media agency
Change. The world of media is changing faster and more radically than ever before. With more channels and ever-more sophisticated technologies emerging constantly, the opportunities to connect with consumers increase by the day. That’s why Haymarket Network is changing, too. And we’re on a mission is to equip brands with all the skills they need […]
The owned media buzzwords marketers should know
‘Not another listicle!’ we hear you groan. Well you should know better. Because we’re not the sort of people to clog up your in-box with anodyne industry trends, resolutions and predictions that feel, well… a bit last year. And we certainly don’t want our blogs to serve as fodder for your buzzword bingo card. As […]
Why successful brands need to think like the best media companies
How fast does news travel? In 2017, a video of a prank in which a character from horror movie franchise The Ring emerged from a dummy TV set in a Los Angeles store racked up 200 million views in 24 hours. In other words, it averaged 231 views every second. Prank videos are not really […]
“But I don’t want to be a Bee!” Creating the Wonderly brand
To bee or not to bee? That was just one of the many unanticipated dilemmas that arose during our relentless quest to find a new name for Haymarket Network when we made the audacious decision to take on the re-branding ourselves. After all, we’re good with words. Just how tricky could we make it? After […]