Commercial solutions
Always innovating
Commercial revenue streams are not just ways for our clients to offset the cost of providing services to their members. By bringing the same expertise, care and attention to detail to monetisation that we do to all our services, we create solutions that genuinely delight, inform and entertain our clients’ audiences, while delivering market-leading returns. And because we are never content to settle for the same again, we challenge ourselves to stay ahead of the latest commercial innovations and create genuinely valuable solutions.
Skin in the game
The way commercial partners view content – from live events and awards to print and digital – has become far more enlightened. The new focus on lead generation and measurable results, rather than passive forms of advertising and sponsorship, is no revelation to us. As part of Haymarket Media Group, owner of more than 20 diverse and highly successful B2B media brands, we bring the realities we see in the market to our clients, whether it’s reinventing the CIPD media portfolio to be more attractive to industry partners or consistently beating budget on the high-profile RCGP Annual Conference and Exhibition.
An expert approach
We excel because we live deep in our markets. Our commercial teams become well-networked experts in their topics, and they utilise the latest tech on our partners’ behalf – cutting edge jobs boards, podcasts, immersive digital content and participative live events, to name just a few. The returns we deliver to our clients speak for themselves, but we also understand the particularities of working with membership and professional associations, and the extra consideration that goes into creating commercial solutions on their behalf.