Selling dream homes through an aspirational lifestyle magazine

Selling dream homes through an aspirational magazine for Berkeley Group Challenge Develop an overarching publication to reinforce Berkeley Group’s core values while stimulating interest, excitement and enquiries across its entire portfolio. Solution Striking the right aspirational chord with our target audience, while subtly weaving in the quality and desirability of Berkeley developments, is key to […]

Creating a youth lifestyle brand for the British Army

Creating a youth lifestyle brand for the British Army Challenge Reach 18-24 year olds and the people who influence their decisions, bringing to life what being a soldier or officer really means, and exciting them about the amazing opportunities an Army career offers. Solution We created ‘The Locker’, a lifestyle brand that shows its audience […]

Shifting brand perception for Sports Direct

Shifting brand perception and driving engagement for Sports Direct Challenge To create a monthly lifestyle magazine focused on the world of sport, both men and women, to drive footfall and sales across the Sports Direct chain. Solution Having identified Sports Direct’s target audience we launched Forever Sports, a paid-for, premium offering with a strong focus […]