Bringing together core skills, expertise and experience across the UK business as a 100+ employee agency of significant scale
London, 26 July 2023: Haymarket Media Group today announces a new specialism in the membership sector within Wonderly, its in-house agency, to serve its existing membership clients and prospective new ones better than ever before.
Haymarket has a long-standing heritage of being a trusted partner to clients across the consumer and B2B space, working with several large professional and medical association clients. As of 2023, third party client business in its Wonderly and Haymarket Business Media (HBM) divisions has grown to account for over 25% of UK turnover.
But just as Haymarket has evolved over the years, so too have its clients’ needs. Wonderly’s new membership sector ensures it can continue to provide the best in class strategy, content, events and technology services for all its clients and their tailored needs.
Wonderly’s membership client roster includes all of the agency’s existing membership organisation clients; RBG Kew, Motability and The FA, as well as HBM’s Professional Associations partnerships including CIPS, CIPD and NMA; medical associations such as RCGP, SoR, CoR, and ICS; and medical agency clients such as Teva Pharmaceuticals.
Kevin Costello, Global Chief Executive said: “This brings our core agency skills together in one place, giving an undivided focus on the work we produce for our brilliant roster of clients. It speaks clearly that we are an agency able to leverage our content expertise across all channels. I look forward to seeing all that Wonderly will achieve in 2023 and beyond.”
Issie Peate, Managing Director, Wonderly added: “I’m really excited about the opportunities this presents to put the spotlight on the brilliant and innovative work being produced, introduce new skills and services to existing clients across the whole Wonderly portfolio and focus on affirming our position as an agency of significant scale in the membership sector. ”
Grouping all third party membership business together means Haymarket can offer a much stronger in-house agency of significant scale with greater services and tailored expertise for all client needs. In the membership area, Wonderly can now offer a dedicated focus on servicing the needs of partners across an expanded range of activities, including events, as these changes provide greater in-house support for professional and medical conferences.
With 100 professionals working within Wonderly, the agency continues to operate in other specialist sectors including automotive, sport, homes & gardens, medical and not for profit, with clients such as Volkswagen UK, World Athletics and The British Army.
These changes mean Wonderly and Haymarket can enhance its services and value to all clients, while enabling more sustainable growth in the years to come.
