Selling dream homes through an aspirational lifestyle magazine

Selling dream homes through an aspirational magazine for Berkeley Group Challenge Develop an overarching publication to reinforce Berkeley Group’s core values while stimulating interest, excitement and enquiries across its entire portfolio. Solution Striking the right aspirational chord with our target audience, while subtly weaving in the quality and desirability of Berkeley developments, is key to […]

Creating a youth lifestyle brand for the British Army

Creating a youth lifestyle brand for the British Army Challenge Reach 18-24 year olds and the people who influence their decisions, bringing to life what being a soldier or officer really means, and exciting them about the amazing opportunities an Army career offers. Solution We created ‘The Locker’, a lifestyle brand that shows its audience […]

Building a high performing community across Audi’s dealer network

Building a high performing community across Audi’s dealer network Challenge Audi wanted to create a greater sense of community within its dealer network, encouraging a two-way dialogue between the Audi centres and head office. The goal was to enable greater sharing of best practice and build brand advocacy in the network. Solution Wonderly proposed the […]

Thought leadership for C-Suite leaders navigating the New Normal

Thought leadership for C-Suite leaders navigating the New Normal Challenge Advise KPMG on the strategy for their ground-breaking biennial survey of global consumer preferences called Me, My Life, My Wallet. Solution Drawing on our first-hand knowledge of the consumer and retail sector, backed up by original research into the key trends (especially in terms of […]

Shifting brand perception for Sports Direct

Shifting brand perception and driving engagement for Sports Direct Challenge To create a monthly lifestyle magazine focused on the world of sport, both men and women, to drive footfall and sales across the Sports Direct chain. Solution Having identified Sports Direct’s target audience we launched Forever Sports, a paid-for, premium offering with a strong focus […]

Delivering matchday programmes you’ll keep for life with the FA

Delivering matchday programmes you’ll keep for life with the FA Challenge Produce matchday programmes that make football more accessible ‘For All’, engaging with every fan and player, and creating incremental revenue streams to ensure the FA’s future. Solution Over the course of our relationship with The FA, in addition to matchday programmes we have launched […]