Flipping traditional matchday media on its head
Flipping traditional matchday media on its head Challenge Traditional matchday programmes remain profitable but the vast majority of fans are unable to attend each fixture which impacts the reach of the valuable content within the programme. Solution We created a digital programme for the Vitality Women’s FA Cup Final. Our digital programme was hosted on […]
Driving recruitment for the Army through immersive digital content
Driving recruitment for the Army through immersive digital content Challenge There were two main objectives to hit through our work with the British Army. Driving consideration for potential recruits, highlighting the benefits of a career in the Army and reimagining the existing Locker magazine for a digital first 16-24 year old audience. Solution Bringing The […]
Creating premium digital content for Berkeley Group
Creating premium digital content for Berkeley Group Challenge To build Berkeley Group’s brand and drive interest in its portfolio by providing better opportunities to engage existing and potential new customers across its digital channels. Solution We supplied a range of engaging content for Berkeley’s website and Instagram (posts and stories). This included expert practical advice […]
Essential reading in the global classroom
Essential reading in the global classroom Challenge To deliver cutting-edge content that positions the IB as a world leader in international education. Solution In the time-poor world of educators, reading a magazine is regarded as a luxury or treat. So an annual printed publication remains at the heart of our strategy and continues to be […]
Breaking audience records for a business event with a difference
Breaking audience records for a business event with a difference Challenge The CIPD Festival of Work, now in its fifth year, was already a remarkable success story, drawing thousands of people professionals to London’s Olympia for a two-day event that explored themes around the future of work and the learning revolution in the workplace – […]
Taking members behind the science with Kew Gardens
Delivering an extraordinary magazine for an extraordinary institution Challenge Connect with members to increase retention, reduce churn, increase frequency of visits and donations, as well as ensuring members are aware of RBG Kew’s scientific work. Solution We produced an accessible, intelligent and engaging magazine using a variety of story-telling techniques, human interest stories with expert […]
Empowering Motability customers to live their life to the full
Empowering Motability users to live their life to the full Challenge To revitalise the Motability Scheme’s long-standing customer magazine, Lifestyle, so it speaks to a new generation of customers including families, carers and drivers with a disability. Solution We reinvented Lifestyle so that it captured the essence of the Scheme and the diversity of the […]
Inspiring those with disabilities to discover new possibilities with Motability
Inspiring those with disabilities to discover new possibilities with Motability Challenge Engage with the disability community online allowing Lifestyle magazine to be part of the wider conversation. Solution In 2021, we launched an Instagram account for Lifestyle magazine to reach existing and potential Motability customers, build a welcoming and supportive community, raise awareness of Motability […]