Inspiring those with disabilities to discover new possibilities with Motability
Challenge
Engage with the disability community online allowing Lifestyle magazine to be part of the wider conversation.
Solution
In 2021, we launched an Instagram account for Lifestyle magazine to reach existing and potential Motability customers, build a welcoming and supportive community, raise awareness of Motability and provide useful information and inspiration. It is also the perfect place to engage with customers and learn more about their experiences.
Solution
In 2021, we launched an Instagram account for Lifestyle magazine to reach existing and potential Motability customers, build a welcoming and supportive community, raise awareness of Motability and provide useful information and inspiration. It is also the perfect place to engage with customers and learn more about their experiences.
Results
We are exceeding industry benchmarks with our top performing posts generating an engagement rate of more than 6%